Ardook Creates Flexible Jobs for Caregiving Mothers - SUCCESS Magazine
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Ardook, an Armenia-based social enterprise, creates flexible work-from-home employment for mothers caring for disabled children, addressing barriers these caregivers face in traditional employment. The organization has expanded to Georgia and aims to scale operations to provide sustainable income opportunities for women unable to participate in conventional jobs due to caregiving responsibilities.
Key Points
With 708 million women caregivers excluded from the traditional workforce worldwide, the Armenia-based, award-winning social enterprise Ardook is on a mission to provide sustainable, flexible income opportunities for mothers caring for their disabled children. Ardook (“ironing” in Armenian) was founded by global retail management executive Shogher Atanesyan, whose replicable business model redesig…
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